INTEGRATED MARKETING COMMUNICATIONS

B.B.A. in Integrated Marketing Communications: Specialization in IMC will enable learners to combine both marketing and communication strategies in order to manage a consistent image for a company. IMC is a 21st-century approach to branding and image management in the business organization. Establish a solid foundation for Branding and Corporate communication in the business world, therefore, allowing students to gain an understanding and appreciation of sustainable business practice relates to Integrated Marketing Communication.

• Duration:

B.B.A Bachelor’s Degree Program up to 2-3 years

B.B.A (Top-up) Program in 1 year

• Entry Qualification:

B.B.A Bachelor’s Degree: Completion of G.C.E Advanced Level Examination + Proof with sound Knowledge in English reading and writing.

B.B.A (Top-up) Program: Completion of Diploma or Higher Diploma in Management studies + Proof with sound Knowledge in English reading and writing.

• Mode of Learning and Assessment:

Mode 01: Distance Learning and Online Assessments

Mode 02: Distance Learning for Self-Paced & Online Assessments